Carta Fabril launches the paper towel Social Clean Super Rolo

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Novelty arrives on the market with the differential of the package containing 100 sheets, in order to bring practicality and economy.

In June, Carta Fabril will launch its new product in the tissue category: the Social Clean Super Rolo Towel Paper. It is an extension of the Social Clean paper towel line, which arrives on the market with the differential of the packaging containing 100 sheets, in order to bring practicality and economy to the consumer’s daily life.

With the Covid-19 pandemic, the company identified greater household demand for more practical and economical products, which inspired the creation of the packaging of just one roll of 100 sheets, which corresponds to the traditional package of the Social Clean towel, with two rolls. 50 sheets.

“The pandemic demanded that we adapt to a new reality, and, of course, this transformation in our daily lives was also directly reflected in our consumption choices. Today, for example, there is a great demand for products that present economic benefits, and Carta Fabril is attentive to these new demands ”, explains Caio Coutinho, Vice President Commercial and Marketing at Carta Fabril.

The forecast is that the launch will be available in the main markets across the country by the month of July.

Social Clean Super Rolo

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